Lumio

The founders of Lumio have created an innovative platform that is set to revolutionise the personal finance space. Available as an app, Lumio, helps users connect their personal finances, identify lazy money and get matched with the perfect financial products that will help grow their money. The platform uses the same type of security as that used by world-leading banks. With 18,000 financial accounts already connected, Lumio are on a mission to help 1 million customers grow their money by 2024. The brand chose crowdfunding to fund their next phase of growth and chose us to spearhead the fundraising process. Having crafted several successful crowdfunding campaigns for financial products before, our team of experts were well-equipped to support Lumio’s fundraise on Crowdcube. Read more to learn how Drop helped Lumio exceed their fundraising target by a whooping 457%.

Lumio – The Brand

Truth be told, money can turn out to be “lazy” if it’s not yielding returns over a specified period of time. Such is the belief of the founders behind Lumio, who have created an innovative app to manage and grow personal finances. Apart from managing and growing personal finances, the platform also provides customers with valuable insights. In other words, users can track their bills, direct debits and get notifications of the money going in and out of their accounts.

Available on iOS & Android, Lumio have over 6000 users to date and are anticipating a 20% monthly growth. The platform is registered as a PSD Agent by the FCA and uses the same security as world-leading banks. Lumio was also recognised as part of the top 100 Fintech Disruptor by BusinessCloud in 2020. 

To fuel their growth and propel them further in the financial space, the brand decided to run a crowdfunding campaign with Crowdcube and chose Drop as their crowdfunding consultants.

Lumio Crowdfunding – How Drop supported them

After understanding the brand mission and the value which Lumio is bringing to the personal finance market, we were determined to craft the perfect campaign for the brand. Our creative team created the perfect crowdfunding video that highlighted the issues of personal finance and how Lumio can help users iron out these issues. Animated elements were also used to communicate the message. Take a look at their video below.

In addition to the video, the Fundraising Accelerator Program also offered Lumio our Investor Research, which helped them to grow their network of potential investors within their sector of operation. They also received guidance from our online course and campaign manager alongside our creative support. This in turn helped Lumio execute a successful crowdfunding campaign on Crowdcube.

Lumio Crowdfunding – Their journey on Crowdcube

Lumio hit their crowdfunding target of £250,000 within a few days of launch and raised a massive £1,142,708. With 1281 investors onboard, Lumio had overfunded by 457% as they reached the end of their campaign.