Staying Top of Mind: Leveraging Content to Engage Your Dream 100

In our recent posts, we explored how to identify and connect with your Dream 100 using personalised outreach and initial messaging strategies. Now that you've made those initial connections, the next challenge is keeping your brand at the forefront of their minds. Regularly sharing high-quality content through LinkedIn posts and newsletters is an excellent way to maintain these relationships, build trust, and stay connected with these new prospects.

Why Content Matters in B2B Relationships

Good content does more than just fill space - it establishes your expertise and positions you as a leader in your field. Whether it’s through insightful articles, dynamic videos, or regular updates, your content should be useful and demonstrate a deep understanding of the major issues within your industry.

Types of Content That Work Well

To keep your audience engaged, it's important to use a mix of content types:

• Written Content: Articles, case studies, and testimonials are great for sharing on LinkedIn and in newsletters. They provide a consistent flow of valuable insights.

• Video Content: Videos are especially effective on LinkedIn. They can succinctly explain complex topics or showcase your business capabilities, making them perfect for capturing attention.

What’s worked well for our clients:

• Regular Video Production: Aim to produce a long-form video each month. This could feature interviews with industry experts or your own team, discussing relevant topics or showcasing client transformations.

• Segmented Video Clips: From each long-form video, extract 15-20 short clips (1-2 minutes each). These should focus on specific insights or highlight notable achievements by your clients.

Key Themes for Your Content

• Educational Insights: Break down complicated topics into simple explanations. This not only educates your audience but also cements your role as an industry resource.

• Success Stories: Share how you’ve helped other clients achieve their goals. This proves that your solutions are effective and builds trust.

• Expert Interviews: Discussions with industry experts can offer your audience a glimpse into current trends and future developments.

• Client Testimonials: Positive feedback from clients enhances your reputation and validates your expertise.

• Behind-the-scenes: Giving a peek into the daily workings and culture of your company makes your brand more relatable and trustworthy.

Real-Life Success: An Accountancy Firm Using Video Posts

Consider the example of one of our clients, an accountancy firm that leveraged short video posts on LinkedIn. They focused on delivering quick tips, the latest updates on tax regulations, and advice on financial planning tailored to small to medium-sized businesses. These videos were highly successful, significantly increasing engagement with more comments, shares, and inquiries about their services, which eventually led to new client consultations.

By consistently creating and sharing high-quality, relevant content, you keep your brand active in the thoughts of your Dream 100.

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