Her.9

Her.9 – a DTC brand offering pregnancy and wellness support – approached Drop to create their crowdfunding campaign. The meticulous planning and preparation involved in crafting their campaign helped Her.9 create awareness for their brand, in turn helping them raise funds. As a result, the Her.9 Crowdcube crowdfunding campaign raised a substantial £215,946, overfunding by 143% past their target. Here’s the crowdfunding success story of Her.9.

Her.9 – The Brand

Her.9 aims to revolutionise the pregnancy market by offering cutting-edge prenatal supplement solutions. Backed by research, the brand feels that the prenatal industry is neglected when it comes to pregnancy wellness and support. Her.9’s mission is to address this issue by providing effective, subscription-based, prenatal supplements thereby fostering holistic women’s wellness, throughout pregnancy and beyond. The brand plans to do this by transforming the outdated vitamin industry and introducing highly certified vegan products, paired with probiotics, that are easy for the body to assimilate.

Her.9 prides itself on being the only prenatal brand in the UK offering duocap technology and the first to actively pair them with probiotics globally. Their innovative subscription model features supplements with the highest quality vegan-certified vitamins and probiotics which provide numerous health and wellness benefits to pregnant women. With the funds raised, Her.9 plans to gain exposure through effective marketing, partnerships and gain a share in the 56 billion dollar prenatal industry.

Her.9 Crowdfunding – How Drop supported them

It was evident that a young brand like Her.9 would benefit from crowdfunding. Having chosen Drop as their consultants, we tailor-made their crowdfunding campaign video for Crowdcube. We ensured the campaign video covered all the important aspects of the brand. As a result, Drop created an illustrated explainer video that encapsulated the brand’s origin, mission, vision and how the funds raised would help them gain a foothold in the 56 billion dollar prenatal industry.

As part of our Fundraising Accelerator Program, Her.9 received our investor research and marketing support through our online course, in addition to their crowdfunding video. The online course provided the brand with the tools they needed to execute a successful crowdfunding campaign and the investor research helped them to find lead investors in their sector.

Her.9 Crowdfunding – Their journey on Crowdcube

Within a short time after the launch of their campaign on Crowdcube, Her.9 smashed their initial £150,000 target. Towards the end of their 30-day crowdfunding campaign, 255 investors joined Her.9 in their fundraising endeavor, collectively pledging £215,946 – thereby successfully overfunding by 143%.